Brand history
Progress inexorably, explore without limits
In every corner of the world, there are people traversing cities and mountain landscapes by bike, feeling the wind of freedom and exploring undiscovered possibilities. ROCKBROS is exactly that brand, accompanying you on cycling adventures around the globe. As our motto promises: We not only deliver high-quality equipment, but also convey the pure joy of cycling and its unlimited possibilities.
Early days
Passion gives birth to dreams
In 2007, Zhang Xingang, a graduate of Zhejiang University, completed a cycling tour along the Sichuan-Tibet route from Chengdu to Lhasa. The approximately 2,000-kilometer journey gave him a profound insight into the fascination and challenges of cycling, while also realizing that there was hardly any high-quality, affordable equipment on the market.
To enable more cycling enthusiasts to enjoy affordable cycling equipment, he founded the ROCKBROS brand in Yiwu in 2010 with his university classmate Shi Jianghao. From scratch, they focused on developing high-quality cycling equipment and embarked on their entrepreneurial journey.
Origin of the name
Origin of the name
The ROCKBROS brand name is a combination of "ROCK" (rock, steadfastness) and "BROS" (brothers, partners). It symbolizes riders who bravely face challenges and are steadfast as rocks, as well as the connection between people through cycling. Global cycling enthusiasts become brothers, exploring the unknown together and overcoming boundaries.
Values
3E drive the future, realize long-term action
ROCKBROS is built on three core principles: Innovation (Evolution), Premium Quality (Excellence), and Exceptional Experiences (Experience Beyond Imagination). With a long-term philosophy, we focus on sustainable development and innovation, not pursuing short-term profit, but promoting continuous brand growth through steady steps.
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User orientation
ROCKBROS actively listens to user needs and feedback, striving for excellent products and first-class service. Through continuous improvements and innovations, we guarantee the best riding experience.
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Technological innovation
At ROCKBROS, we view innovation as the driving force behind our brand's evolution. We consistently stay at the forefront of technology, incorporating the latest technological advancements and design concepts into every product to enhance performance, comfort, and safety—creating cycling gear that exceeds consumer expectations.
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sustainability
ROCKBROS is committed to green development and promotes sustainability. In product development and production, we use environmentally friendly materials and recyclable designs to minimize environmental impacts and promote a green cycling culture. For us, growth means not only customer satisfaction, but also responsibility for society and the environment.
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vision
| Become a global benchmark in outdoor sports
Our goal isn't just to provide cycling equipment, but to build a globally recognized and beloved outdoor sports company. We believe that good gear can transform a journey and a strong brand can shape lifestyles.
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mission
| Promote global cycling culture, shape healthy living
ROCKBROS connects people through cycling and promotes an active lifestyle. We encourage people to get outside, challenge themselves, and enjoy healthy, joyful riding experiences.
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Non-profit
| Turning passion into a long journey
Since the brand's founding, ROCKBROS has annually sponsored the charity event for students traveling to Tibet by bicycle. We provide them with cycling equipment and financial support to enable more young people to pursue their dreams on the road, experience the charm of cycling, and feel the expansiveness of life.
The ROCKBROS Group's product line currently spans various categories, including complete bicycles, cycling apparel, cycling accessories, cycling components, outdoor sports equipment, and smart sports devices. Customers can purchase products in one place that sell well worldwide and are highly valued by cycling and outdoor sports enthusiasts.
growth
| Building a one-stop solution for the entire outdoor cycling scenario
We started with cycling equipment and now offer comprehensive solutions for all types of activities. The ROCKBROS Group has evolved into an ecosystem with multiple brands:
- ROCKBROS : The main brand specializes in cycling clothing, helmets, gloves, bags, lights and accessories.
- ROAD TO SKY : A premium brand for high-performance enthusiasts.
- TVI : Sportswear specially designed for women.
- Qunature : An outdoor brand that celebrates adventure and nature.
- Velonuts : Trend-setting cycling clothing for the young generation.
Localization strategy
| Global expansion goes hand in hand with local service
Since 2015, ROCKBROS has been expanding internationally, providing a localized experience in every market by establishing a local service system. We have established branches in Germany, Japan, Australia, and other countries, as well as overseas warehouses, and deployed a local team for customer service, warehousing, sales, and marketing to ensure precise and timely service.
Future
Constant exploration, unbroken passion
From the road to the mountain peak, from urban cycling to extreme adventures, ROCKBROS is always with you. We continue to develop high-quality products that make every ride an unforgettable experience.
ROCKBROS – Discover, ride, experience. The rhythm of the wheels becomes the sound of freedom. ENJOY ROCKBROS!