On May 9, a signing ceremony of the strategic partnership between the Chinese ROCKBROS Group and the renowned Italian bicycle component brand ITM took place at the ROCKBROS headquarters in Yiwu, Zhejiang.
This collaboration marks the beginning of a profound cooperation in the overall bicycle market in China and worldwide. Together, both companies aim to drive technological innovation and further development in the industry.
△ ROCKBROS founder Zhang Xingang (left) and ITM CEO Luigi Seghezzi (right)
Strong partners, new perspectives
During the visit, the ITM delegation, consisting of CEO Luigi Seghezzi and General Manager Ms. Amy Lai, were warmly welcomed by ROCKBROS founder Mr. Zhang Xingang.
Under his leadership, the delegation visited the ROCKBROS stationary bicycle shops and was able to see the impressive product variety – from complete bicycles to clothing and extensive accessories. ROCKBROS' outstanding expertise in supply chain management and product innovation became clear.
As a global one-stop provider for outdoor and cycling products, ROCKBROS combines its many years of experience in research, development and sales with its partnership with ITM, an established Italian brand that stands for technological excellence.
ITM relies on state-of-the-art technology and decades of expertise to develop lightweight, durable, and stylish components that have already served as equipment for numerous Tour de France winners.
With an open and cooperative approach, both brands aim to offer their customers worldwide even better products and an optimal driving experience in the future.
Official signing: On a joint journey into the future
At the signing ceremony, both ITM CEO Luigi Seghezzi and ROCKBROS founder Zhang Xingang expressed optimism and confidence about the upcoming collaboration. 
By signing the contract, they not only sealed their mutual trust, but also their shared vision for the future.
ROCKBROS will act as the exclusive distributor of ITM products in China and will also support the brand's global distribution.
Although the two partners come from different countries, they share a common mission to further develop the cycling market with innovative solutions and set new standards.
In-depth exchange for sustainable success
When asked whether ITM would develop special products for local needs in light of its entry into the Chinese market, CEO Luigi Seghezzi replied:
"The trend is clearly pointing toward China. Together with ROCKBROS, we will develop products specifically tailored to the needs and desires of Chinese customers."
Both sides agree that a brand's success depends on how well it incorporates customer needs into product development. Only through close communication between the market and design can sustainable innovations emerge that will last in the long term.
This strategic partnership is not only a bundling of product and industry expertise, but also a fusion of corporate culture and values.
By combining international perspectives with local market expertise, both partners aim to revolutionize the cycling market – from the supply chain to product development and service in brick-and-mortar stores.
Conclusion: Pedaling together – for an innovative future
In keeping with the ROCKBROS slogan “Experience the world with you on the go,” this cooperation stands for sustainable innovation and customer-oriented support.
Only if products are continuously developed and the service meets the needs of users can a brand grow with its customers in the long term and continue the shared journey even further.